Key Account Manager - Lansing, MI

GENERAL PURPOSE: Maintain and grow relationships with customers, distributors, breeders and buyers, as well as develop new customers and new product opportunities. Manage agreed upon sales strategies and identify new programs and products that are in alignment with customer needs.


Develops and grows sales within specified territory and/or with a specified list of customers.

Builds strong relationships within the Horticultural industry.

Gains a strong understanding of the needs of current accounts and provides them with solutions to enhance the sales opportunities with each account.

Builds long term relationships with current accounts.

Works directly with sales support to develop creative solutions for individual accounts.

Demonstrates valuable market and product knowledge to manage and grow assigned territory responsibilities.

Maintains a computerized system to track prospect activity and successes.

Submits orders accurately/completely to maximize sales potential in the field and minimize time involved with order processing and errors associated with orders.

Works with management to price all products appropriately and thus maximize sales and profitability for the company.

Submits monthly territory reports as designed by management.

Develops and reports competitive information on market conditions, new product ideas, account potential, industry trends and sales strategies.

Travels regularly to meet key customers face-to-face.

Performs on site inventory evaluations, product trials and store checks in the field at regular intervals throughout the fiscal year.

Manages current account payables advising on overdue balances.

Performs other job duties as assigned.

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